Aristotle once said, "The aim of art is to represent not the outward appearance of things, but their inward significance." Your website is an opportunity for your brand to interact with a customer. Strive to maintain a site that represents you in an attractively visual way. . Along with an appealing website, make sure to take into account these 5 rules in creating a modern website.
1. Make design decisions based on data, not assumptions.
Start the content decision process by asking yourself, "Is this valuable for users?" It's easy to assume you understand your audience, but a lot of statistical information and case studies are readily available to put you on the right track. Do your research. If you have an old website and access to website analytics, you can learn a lot from those personalized statistics and better understand the ways the new site needs to improve. Also, you can see what the old site was was accomplishing and what content should remain.
2. Interactive designs are in.
Effects can add functionality, as well as design appeal. Hover effects can offer more information and make it easier for visitors to know what they're clicking on clearly and quickly. Also, this effect helps declutter a site's pages. Choose effects that accompany site themes seamlessly. Don't be innovative in ways that deviate from other concepts on your site. The whole site and message should blend together cohesively. For example, if the website is for
3. Test everything.
Assume every aspect of your design won't function perfectly on different platforms. Test your website on a computer, tablet and mobile device to be sure. Aim to keep your load times as low as possible to appeal to a wide audience. If your site takes too long, visitors might not stick around through a long wait to see a cool design. Be sure to optimize background images. Often, they're large files and could slow load times.
4. DO NOT overlook mobile.
Embrace that we live in a mobile society. This audience is growing every year and will surpass computers in web traffic in a few years. When designing a website, it's key for designers to consider how the design will translate into a mobile version. While differently formatted, a full and mobile sites should mirror each other in concept. Create a concept with a flexible visual and stylistic language that will apply to a mobile and tablet format.
5. Great content is just as important as a great design.
A website design is the like the greeter at the front of store. The design welcomes visitors to a site and captures attention. Great content will retain, engage and encourage visitors to return again. Also, appropriately segregate content. Visitors don't want to go on a treasure hunt for the information they need. Think as a visitor when you separate content. Ask yourself, "Where would I expect to find this topic?" Want more information on this? Check out What Posting New Content Regularly Does for Your Business
If you are wondering if your website is MODERN, get your website evaluation!