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Posted Thu, July 9, 2020 by Kurt Hoechstetter - Skout Data
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Article is provided by Kurt Hoechstetter from Skout Data
As consultants for using purchased lists in B2B environments we work with professionals from a wide range of company sizes and are always surprised at how many folks don’t really understand... view full article >>
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CAN SPAM
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Posted Thu, June 11, 2020 by Julie Short - The HVAC Girl
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Is data integration just a buzzword, or a luxury for Fortune 500 firms with massive IT budgets? We don’t think so. In fact, experience has taught us that smaller and medium-sized organizations sometimes have the most to gain from organizing informat... view full article >>
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Posted Thu, May 14, 2020 by Julie Short - The HVAC Girl
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Any major purchase you make for your business is going to require a bit of ongoing maintenance. You wouldn’t invest in a building or vehicle with the expectation that you could simply forget about it, so why do so many business owners overlook their... view full article >>
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Posted Thu, April 9, 2020 by Leslie Brewer - WebRevelation
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This is part 1 of a 2-part series. The second part of this article can now be viewed here.
Running a successful manufacturing business isn’t just about having the right products or a steady supply chain, it’s also about ensuring you are as lean... view full article >>
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Posted Thu, March 12, 2020 by Leslie Brewer - WebRevelation
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As the coronavirus pandemic continues to infiltrate our world, online hackers and scammers are taking advantage of all the uncertainty to carry out cyber attacks.
Unfortunately, COVID-19 scams and other security incidents related to it have been on... view full article >>
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Posted Thu, January 9, 2020 by Leslie Brewer - WebRevelation
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Beginning this year, the way your website collects, stores, and shares data could have repercussions. With new cookie privacy laws designed to protect the consumer, businesses everywhere are faced to abide by these new laws or face potential fines.
... view full article >>
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Posted Thu, November 14, 2019 by Leslie Brewer - WebRevelation
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Marketing has evolved in leaps and bounds over the last few decades. More recently, digital and social media have propelled into a whole new world of how we view marketing campaigns. Gone are the days of solely words on a page. Let's be honest - which... view full article >>
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Posted Thu, October 10, 2019 by Leslie Brewer - WebRevelation
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If you ask a business owner whether or not they would like more traffic to their website, most often times the answer will be an enthusiastic “yes”. So, how is that accomplished? How do you get people to notice your website and generate purchase i... view full article >>
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Posted Thu, September 12, 2019 by Leslie Brewer - WebRevelation
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This is a 2-part series, the second half of this article can be read here.
Do you ever wonder why your website isn't bringing in new business? You have the staff, vision and determination, but you're hitting a wall. Sound familiar? That could be d... view full article >>
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Posted Thu, August 15, 2019 by Leslie Brewer - WebRevelation
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This is part 1 of a 2-part article highlighting the cohesiveness of custom app development and B2B e-commerce and the role they play in your business. Part 2 can be found here.
It takes a lot to build a successful e-commerce business in any market ... view full article >>
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Posted Sun, July 14, 2019 by Leslie Brewer - WebRevelation
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For most successful businesses, efficiency and profitability are closely connected. The way daily operational tasks are performed can make all the difference between breaking even or turning a profit. By making tweaks to the way your organization r... view full article >>
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Posted Thu, February 14, 2019 by Leslie Brewer - WebRevelation
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There are a few tell-tale signs that you need a software upgrade. That report you ran before leaving the office last night? It doesn’t have the most recent data included. Apps that crash when you need them most? They won’t cut it long-term. Neithe... view full article >>
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Posted Wed, January 6, 2016 by Julie Short - The HVAC Girl
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In 2014, Century Sales & Service a division of Timberlake & Dickson, came to the HVAC Girl to rebrand and develop a new website. In the the 3rd quarter of 2015, Timberlake & Dickson continued the rebranding for itself. The HVAC Girl was commissioned to de... view full article >>
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Posted Sun, December 6, 2015 by Julie Short - The HVAC Girl
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Technical Advisors, Inc. (TA) is a minority-owned Professional Engineering Consulting firm located in Texas since 1989. The HVAC Girl had the pleasure of working with TA on a new logo and a new website. The new website was just launch this month of Decemb... view full article >>
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Posted Sun, November 29, 2015 by Julie Short - The HVAC Girl
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There is truly nothing better than to keep in touch with your clients - whether it's through ASHRAE meetings or drinks after work it is well worth the time, energy, and effort you've spent. However, how many customers or potential customers are you reachi... view full article >>
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Posted Mon, September 28, 2015 by Julie Short - The HVAC Girl
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Vemco has established itself as a quality HVAC manufacturing rep for commerical plumbing, hydronic, heating, ventilation, and air conditioning products across Montana, western South Dakota, and northern Wyoming. With its long standing reputation of depend... view full article >>
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Posted Wed, August 26, 2015 by Julie Short - The HVAC Girl
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The Business Dictionary defines branding as "the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme."
Your company's online presence has got to be ... view full article >>
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Posted Wed, July 29, 2015 by Julie Short - The HVAC Girl
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According to economists and business experts, it just might be. Texas was recently awarded the Golden Shovel Award for 2015, following billions of new investment into the state. It was also named the number one spot for business by Chief Executive Magazin... view full article >>
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Posted Sun, June 28, 2015 by Julie Short - The HVAC Girl
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With 25-plus years of Professional Engineering Consulting experience, Technical Advisors (TA) has provided a vast array of Mechanical Electrical Plumbing (MEP), LEED and other Building Commissioning, Fire Protection and Safety Design, and Environmental se... view full article >>
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engineering ,
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Posted Wed, May 27, 2015 by Julie Short - The HVAC Girl
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As far as Internet marketing advice goes, "develop and use a company blog" is right up there with "eat five servings of vegetables per day." That is, just about everyone agrees that it's a good piece of advice, even if very few people actually follow it. ... view full article >>
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Posted Wed, April 29, 2015 by Julie Short - The HVAC Girl
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Increasing visits to your website isn't the only way to improve Internet marketing results, but it's almost always a good start. Without sufficient traffic to your website, you can't generate leads or sales.
Unfortunately, a lot of business owner... view full article >>
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Posted Tue, March 24, 2015 by Julie Short - The HVAC Girl
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North American Enclosures is the exclusive U.S. distributor and installing contractor for Spinnaker Industries' architectural screening products to hide rooftop HVAC equipment. The goal in revamping their website was to quicken the pace for the client to ... view full article >>
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Posted Tue, February 24, 2015 by Julie Short - The HVAC Girl
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Although everything seems to change in web design in the span of a few years, there is one layout trend that never seems to fade - the popularity of banners and sliders that run across the top of websites.
It's easy to see why so many web designers, ma... view full article >>
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Posted Mon, January 12, 2015 by Julie Short - The HVAC Girl
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For most industries, it is well-known that to be considered an expert by Google, you have to provide valuable content on an ongoing basis, to be classified as relevant and an authority. Inbound marketing is also a mainstream marketing effort where valuabl... view full article >>
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Posted Tue, January 6, 2015 by Julie Short - The HVAC Girl
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For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for tr... view full article >>
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Posted Wed, December 10, 2014 by Julie Short - The HVAC Girl
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Once you get past the initial creativity needed to imagine a new product, manufacturing tends to be an almost scientific process - find a way to produce more quickly, affordably, and reliably than the other guy, and you'll see your profits go up. Fail to ... view full article >>
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Posted Tue, November 11, 2014 by Julie Short - The HVAC Girl
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The rate of change in Internet marketing has always been extremely quick, and the process only seems to be accelerating. For instance, a lot of tactics that would have been considered "best practices" search engine optimization just a couple of years ago ... view full article >>
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Posted Sat, October 11, 2014 by Julie Short - The HVAC Girl
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Any college student that's been through Marketing 101 can tell you that logos are massively important to branding and marketing. And yet, we regularly meet with new clients who either don't have a great logo, or have been putting off the process of updati... view full article >>
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Posted Tue, September 2, 2014 by Julie Short - The HVAC Girl
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I really enjoy reading Bruce Kasanoff's articles, so I decided to take action when I read his "Five Quick Ways To Improve Your LinkedIn Profile". The changes he recommends really are quick and I see how they would impact the value of my profile. It took m... view full article >>
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Posted Sun, August 24, 2014 by Julie Short - The HVAC Girl
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You aren’t sending any. Most HVAC companies – whether manufacturer or rep – say that they don’t send out emails because they sell based on relationships.
However, what is being overlooked is that email is a cost-effective way to remind cu... view full article >>
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Posted Thu, June 12, 2014 by Julie Short - The HVAC Girl
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For a lot of business leaders, mobile web development is a little bit like the weather - they understand it well enough to see the trends, but couldn't really tell you what the real driving forces or long-term implications are.
That's understandable, e... view full article >>
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Posted Tue, March 4, 2014 by Julie Short - The HVAC Girl
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Your website is your first impression. It's often your first and sometimes only chance to attract new business online. Having a sleek-looking and functional site design will attractively display your company after a search engine directs them to your site... view full article >>
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Posted Sun, February 2, 2014 by Julie Short - The HVAC Girl
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For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for tr... view full article >>
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Posted Tue, January 28, 2014 by Julie Short - The HVAC Girl
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Century Sales & Service is a 35-year old, Dallas-based HVAC - air filtration distribution and air sterilization company that started working with the HVAC Girl to develop the CSS logo. We are proud to announce that their new website has been launched!
... view full article >>
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Posted Thu, January 16, 2014 by Julie Short - The HVAC Girl
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Manufacturers tend to love technologies that make production faster, cheaper, or more reliable while casting a doubtful eye on new ideas that can help other parts of the company. Part of that probably has to do with the fact that manufacturers work in env... view full article >>
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Posted Mon, October 7, 2013 by Julie Short - The HVAC Girl
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Business owners and executives often like to think that customer service begins and ends with personal interactions – the telephone conversations and e-mails they exchange with buyers. As important as these encounters are, however, the reality is that y... view full article >>
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Posted Fri, September 27, 2013 by Julie Short - The HVAC Girl
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Century Sales & Service is a Dallas based filter distributor. As they have moved into an upgraded location, they wanted their logo and website to portray their level of professionalism and capability to handle any project. You can see below how the br... view full article >>
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Posted Sat, September 7, 2013 by Julie Short - The HVAC Girl
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Industrial Rubber, Inc is an Oklahoma-based manufacturer of oilwell cementing equipment that had not updated their logo or website for many years. As we began the website design process, we took the opportunity to give the logo an update too! See th... view full article >>
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Posted Wed, August 21, 2013 by Julie Short - The HVAC Girl
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Aristotle once said, "The aim of art is to represent not the outward appearance of things, but their inward significance." Your website is an opportunity for your brand to interact with a customer. Strive to maintain a site that represents you in an attra... view full article >>
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Posted Wed, August 7, 2013 by Julie Short - The HVAC Girl
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My grandfather used to say, "Drop your line where you see the fish." In 2012, mobile traffic made up a significant portion of all Internet traffic. For the average business, having mobile compatible websites changed from a luxury to a necessity for 2013.
... view full article >>
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Posted Wed, August 7, 2013 by Julie Short - The HVAC Girl
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Critical Project Services is a full-service, Consulting Management firm dedicated to the Mission Critical Industry. Critical Project Services saw updating their website as an absolute need to express their fast moving growth and their capability t... view full article >>
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Posted Wed, July 24, 2013 by Julie Short - The HVAC Girl
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To help you understand why so many businesses are adopting CRM software, here are the 4 major benefits of CRM:
A Streamlined Sales Process- This technology has the ability to organize, automate and synchronize everyday business. This will result in ... view full article >>
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Posted Wed, July 10, 2013 by Julie Short - The HVAC Girl
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Conventional wisdom says that growing your manufacturing operation requires bigger inputs - usually in the form of capital, labor, or new equipment. But, what if there was a way you could make your business "bigger," growing your profits right along with ... view full article >>
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Posted Wed, June 26, 2013 by Julie Short - The HVAC Girl
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If you are a manufacturer that isn't using Enterprise Resource Planning (ERP) - or you're using an ERP that's out of date - then you could be missing out on the chance to literally save millions of dollars. That's because these integrated software package... view full article >>
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Posted Wed, May 29, 2013 by Julie Short - The HVAC Girl
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Are you considering launching a new mobile website for your business, or perhaps re-coding your existing site to make it responsive and mobile-friendly? If so, we encourage you not to wait too much longer - more people than ever are accessing the web via ... view full article >>
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Posted Thu, May 23, 2013 by Julie Short - The HVAC Girl
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BENNING Power Electronics is a privately owned company with global manufacturing and headquarters in Bocholt, Germany. Benning carries electronic items specialized for telecommunication, industrial, and motive power applications.
Because of the un... view full article >>
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Posted Wed, May 15, 2013 by Julie Short - The HVAC Girl
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If you are a business owner or executive reading this blog, then you've probably already heard the advice to get a mobile website, and embrace mobile marketing, sometime around yesterday. But, if you're like a lot of your colleagues, you may be waiting to... view full article >>
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Posted Wed, May 1, 2013 by Julie Short - The HVAC Girl
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In this economy, it isn't about doing more with your Internet marketing… it's about managing time and expenses efficiently. For that reason, customer relationship management (or CRM) is becoming more important than ever. Businesses in all industries are... view full article >>
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Posted Wed, April 17, 2013 by Julie Short - The HVAC Girl
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Too many businesses look to sales and marketing when searching for revenue growth. Or, they look to sales and marketing without going further (or shall we say deeper) to find new profit opportunities. That's a shame, because retaining current customers an... view full article >>
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Posted Wed, April 3, 2013 by Julie Short - The HVAC Girl
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Customer relationship management tools that are integrated into your business website used to take a backseat to other features, like marketing platforms are interesting designs. With the cost of acquiring new customers going up, however, maintaining the ... view full article >>
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Posted Sat, March 23, 2013 by Julie Short - The HVAC Girl
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Choice Partners Cooperative provides quality services, legal procurement and contract solutions for governmental entities, including school districts, private and charter schools, colleges and universities, municipalities, counties and nonprofits.
O... view full article >>
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Posted Wed, March 20, 2013 by Julie Short - The HVAC Girl
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Business owners and executives often like to think that customer service begins and ends with personal interactions – the telephone conversations and e-mails they exchange with buyers. As important as these encounters are, however, the reality is that y... view full article >>
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Posted Wed, March 6, 2013 by Julie Short - The HVAC Girl
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So, you've got the same product, similar pricing and offers as your competitors? Business is all about competition. With an effective call to action, your website should attract potential clients and encourage them to buy. You're looking for any and every... view full article >>
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Posted Wed, January 23, 2013 by Julie Short - The HVAC Girl
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ScreenFab LLC is a wholesale window screen manufacturer for many of the big box home improvement stores. Previously, ScreenFab customers were ordering using spreadsheets.
These spreadsheets caused chaos because:
1. Different customers would use... view full article >>
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