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Posted Tue, January 6, 2015 by Julie Short - The HVAC Girl
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For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for tr... view full article >>
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Tags :
website
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Posted Wed, December 10, 2014 by Julie Short - The HVAC Girl
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Once you get past the initial creativity needed to imagine a new product, manufacturing tends to be an almost scientific process - find a way to produce more quickly, affordably, and reliably than the other guy, and you'll see your profits go up. Fail to ... view full article >>
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Posted in :
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Tags :
ERP ,
Manufacturer
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Posted Tue, November 11, 2014 by Julie Short - The HVAC Girl
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The rate of change in Internet marketing has always been extremely quick, and the process only seems to be accelerating. For instance, a lot of tactics that would have been considered "best practices" search engine optimization just a couple of years ago ... view full article >>
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Posted in :
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Tags :
email marketing ,
websites
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Posted Sat, October 11, 2014 by Julie Short - The HVAC Girl
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Any college student that's been through Marketing 101 can tell you that logos are massively important to branding and marketing. And yet, we regularly meet with new clients who either don't have a great logo, or have been putting off the process of updati... view full article >>
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Logos
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Posted Tue, September 2, 2014 by Julie Short - The HVAC Girl
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I really enjoy reading Bruce Kasanoff's articles, so I decided to take action when I read his "Five Quick Ways To Improve Your LinkedIn Profile". The changes he recommends really are quick and I see how they would impact the value of my profile. It took m... view full article >>
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N/A
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Posted Sun, August 24, 2014 by Julie Short - The HVAC Girl
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You aren’t sending any. Most HVAC companies – whether manufacturer or rep – say that they don’t send out emails because they sell based on relationships.
However, what is being overlooked is that email is a cost-effective way to remind cu... view full article >>
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Posted in :
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N/A
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