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Why a New Website Can Give You So Much More Than a New Online Look (and What the Difference Can Mean for Your Bottom Line)

Posted Tue, January 6, 2015 by Julie Short - The HVAC Girl
For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for tr...    view full article >>
Posted in : Blog
Tags : website


What Manufacturers Love About Web-Based Software

Posted Wed, December 10, 2014 by Julie Short - The HVAC Girl
Once you get past the initial creativity needed to imagine a new product, manufacturing tends to be an almost scientific process - find a way to produce more quickly, affordably, and reliably than the other guy, and you'll see your profits go up. Fail to ...    view full article >>
Posted in : Blog
Tags : ERP , Manufacturer


One Thing That Never Changes in Online Marketing

Posted Tue, November 11, 2014 by Julie Short - The HVAC Girl
The rate of change in Internet marketing has always been extremely quick, and the process only seems to be accelerating. For instance, a lot of tactics that would have been considered "best practices" search engine optimization just a couple of years ago ...    view full article >>
Posted in : Blog Featured
Tags : email marketing , websites


Logo Design: Don't Underestimate Your Visual Identity

Posted Sat, October 11, 2014 by Julie Short - The HVAC Girl
Any college student that's been through Marketing 101 can tell you that logos are massively important to branding and marketing. And yet, we regularly meet with new clients who either don't have a great logo, or have been putting off the process of updati...    view full article >>
Posted in : Blog
Tags : Logos


Taking Action on my LinkedIN Profile

Posted Tue, September 2, 2014 by Julie Short - The HVAC Girl
I really enjoy reading Bruce Kasanoff's articles, so I decided to take action when I read his "Five Quick Ways To Improve Your LinkedIn Profile". The changes he recommends really are quick and I see how they would impact the value of my profile. It took m...    view full article >>
Posted in : Blog
Tags : N/A


2 Reasons Your HVAC Emails Are Unsuccessful

Posted Sun, August 24, 2014 by Julie Short - The HVAC Girl
You aren’t sending any.  Most HVAC companies – whether manufacturer or rep – say that they don’t send out emails because they sell based on relationships. However, what is being overlooked is that email is a cost-effective way to remind cu...    view full article >>
Posted in : Blog Featured
Tags : N/A


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