If you ask a business owner whether or not they would like more traffic to their website, most often times the answer will be an enthusiastic “yes”. So, how is that accomplished? How do you get people to notice your website and generate purchase intent? Well, it surely won’t happen on its own. There’s plenty of competition out there on the world wide web, but with some creativity you can attract more viewers, leads and ultimately more buyers.
If drawing in potential customers to your website is a challenge for you, then you’ll want to hone in on these seven proven ways to increase traffic to your site.
#1: Update Your On-Site SEO
Search Engine Optimization is still vital to your website success. Clients are often amazed to find out what some new keywords, meta descriptions, and internal links can do for their search visibility. This is a relatively simple step, but one that is so important to boosting your organic website traffic.
#2: Participate in Social Media
If you haven’t already, you’re going to want to join social media. Proactively posting on social media forums creates links back to your website and exposes you to a new audience of potential website visitors. It goes without saying that those visitors are your potential customers, so be sure to engage with them and answer any of their questions they post. With a little research, find the social media platforms that’s best for your business. Don’t forget to be creative and use of mix of words, videos and pictures to tell your story.
#3: Design Video Clips for YouTube
Since the first YouTube video was posted in 2005, the website now has over one billion users. Tap into those viewers by posting video to YouTube, which is a great way for them to experience your brand. Definitely put some resources into those videos, both visually and auditory, as they could be the viewers first impression of your company. Viewers can watch and share those videos, leading to people visiting your website.
#4: Create and Maintain a Corporate Blog
Do you have a corporate blog? If not, you should highly consider starting one. A blog is an additional communication channel for potential and current clients, it helps build authority, and it personalizes your brand. Once you start a corporate blog, it’s important to properly maintain it. Regularly adding new articles to your blog gives you more content for Google to index, especially when it comes to long-tell search terms. It also gives visitors a reason to come back to your site.
#5: Promote Your Posts More Effectively
Now that your blog is created, ensure you’re getting the most from every blog post by using interesting, search-optimized titles, including attention-grabbing feature images, and announcing new articles with tweets and social updates.
#6: Seek out Linking Opportunities
Do you have friends or colleagues in similar industries? If so, reach out to them and ask if you can have them link from their website to yours. Both of you will benefit from fresh visits to your pages, and they get another helpful resource to share with their own customers. It’s a win-win for both parties.
#7: Give Viewers a Free eBook or Guide
People love free information, so provide them with a free e-book or special report full of details, insights, tips and tricks, and more. Link the content on your website and you’ll have new, knowledgeable visitors thanks to your informative content.
Ready to Bring in More Website Traffic?
As you can tell, these ideas are not tied to big costs. In fact, they’re simply free or affordable and organic ways to generate more visitors to your website. So, what are you waiting for? Jump onboard and start executing these strategies; you’ll be glad you did.
WebRevelation is a full-service custom web design and web application development firm specializing in creating websites that fulfill any specific functionality. We offer strategic SEO marketing services, as well as content management systems for small and medium-size businesses. We create custom web applications and dynamic customer update-able websites. Get in touch with WebRevelation today and see how we can help your business.