My grandfather used to say, "Drop your line where you see the fish." In 2012, mobile traffic made up a significant portion of all Internet traffic. For the average business, having mobile compatible websites changed from a luxury to a necessity for 2013.
Walker Sands' Quarterly Web Traffic Report found that mobile web traffic quadrupled in the last two years. As mobile adoption continues to boom, marketers have to monetize mobile traffic or die trying. Here's the top four reasons why you need a functional mobile site:
More than half of U.S. consumers own a smartphone.
There's a lot of mobile sales potential that's still unrealized. According to the Edison Research/Arbitron Internet and Multimedia Research Series, 46% of smartphone users browse the internet on their devices several times a day. By providing a great mobile experience, you have an opportunity to pull ahead of your competition.
Mobile users need a simplified browsing experience.
Smartphones can't render full websites with quality. Full sites vary in how they translate on mobile devices, but they aren't generally designed to be easy to navigate or load quickly. in 2012, Google Data found that 71% of smartphone users who see a TV, print or online ad, do a mobile search for more information. Often, people can't read full sites on a mobile device.
You could lose business.
If people have a hard time accessing your site, you might not get a second chance and forfeit that business to your competition. In a Compuware study, they found that if your website is slow or breaks down 57% said they wouldn't recommend your business and 40% would turn to a competitor.
Mobile users are using phones to research and purchase.
By 2014, mobile internet usage should surpass desktop internet usage. It might not be something we're all proud of, but 86% of mobile Internet users are using their devices while watching TV. According to Go-Globe statistics, some of the reasons customers prefer mobile commerce is the on the go convenience, special discounts and easy to compare prices.