For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for trying to decide whether a new site can help your company be more profitable and efficient, either.
That's because a new business website can give you so much more than a fresh online look and the difference in functionality can actually make a huge bottom-line difference in your company's future.
To give you a sense of why this is, and why the real value of the new site is in programming and business power, here are a few things a modern web presence can help you with:
Improve your marketing (even if it's business-to-business). Although Internet marketing is something nearly every business owner or executive already knows a bit about, most don't realize how effective it can be in building business-to-business relationships. At the very least, your site should add to your company's credibility and support your other offline sales and marketing efforts.
Make inventory control and logistics more accurate and efficient. With customized databases, real-time information entry, and even the integration of mobile devices, you can keep better track of what's going on at your production facilities and warehouses through your business website.
Help with routine customer service and account management tasks. Why make customers call you on the phone when they could place recurring orders or update their account information online, or through a mobile app? That reduces the burden of time and expense for you and your clients or customers.
Move potential buyers along with lead automation. Do you or your sales teams spend a lot of time following up with individual leads? An automated response system can distribute marketing literature, steer them towards answers to common questions, and even perform lead nurturing tasks on your behalf, so your time is freed up to finalize concrete sales opportunities.
Help you manage employees, vendors, and projects. There are a variety of tools you can use and install to make your business website support collaborative, real-time project management, even if you have employees or vendors in other locations around the world.