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Is data integration just a buzzword, or a luxury for Fortune 500 firms with massive IT budgets? We don’t think so. In fact, experience has taught us that smaller and medium-sized organizations sometimes have the most to gain from organizing information more carefully.
To show you why, and get you thinking about the many ways you can use smarter technology and communications to reach your bottom-line goals, let’s look at five ways you can use data integration to grow your business…
#1 A Customer-Focused Sales Approach
Whether you realize it or not, your customers are constantly giving you new data about their needs, demographics, and preferences. They’re telling you exactly how you can sell more products and services to them. And, they’re telling you what other buyers who are in their shoes want as well.
With a smart data integration strategy, you can focus your sales and marketing on individual buyers or those who share specific traits. That’s a great way to boost revenue now and over the long run.
#2 Supply Chain and Logistics Management
The era of large warehouses filled with unsold inventory is quickly coming to an end. Today’s manufacturers and suppliers are using integrated data to track shipments, inputs, and orders in real time. They’re revolutionizing our understanding of the supply chain to maximize profitability.
This kind of coordinated production effort is virtually impossible without the right custom software. How can we help your company to get smarter about manufacturing, shipping, and storage?
#3 Auditing and Reporting Solutions
It’s much easier to have faith in the accuracy of your data when it’s coming from several sources and updated on a continual basis. That’s why automated data collection is so important to the integration process.
You can use the information you get from many different sources to generate customized reports or audit your own performance at the micro or macro level. Everything starts with having the right information. From there, drawing good conclusions is easy.
#4 Real-Time Forecasting
It’s difficult to look into the future when you can’t see the present clearly. This is another area where accurate reporting and data integration can be an enormous boost to your bottom line. When you have a firm handle on things like costs, sales, and inventory, you can move more confidently towards scheduled promotions or investments.
Forecasting and planning are crucial to the success of any business owner or executive. Those jobs are simplified with advanced data integration.
#5 Scheduling and Resource Management
You only have so many hours and employees to go around. And, your company might have shared resources like automobiles, meeting rooms, or specialized equipment. Cloud technology combined with smart data systems remove the headaches that come with overbooking or/and shortages.
With advanced data integration, you can schedule these for maximum usage and efficiency.
Want to Get Smarter About Data Integration?
You don’t have to become an IT expert to make use of data integration in your company or nonprofit. You just have to have the right tools (and creative minds) helping you to move in the right direction.
Contact the team at WebRevelation today so we can show you how we’ve helped other clients to collect, manage, and profit from data integration. It’s easier than you might think, and it could be the step that makes it easier for you to reach your other goals!
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