Email Marketing

Simplifying Email Marketing

THG Email Marketing saves you time. Your customers are in their inbox every day. The question is whether your brand is showing up — and whether it's saying the right thing.

THG partners with small to mid-sized commercial HVAC businesses who know email should be working harder for them — but don't have the time or expertise to make it happen. With our background in the HVAC industry, we take engineering content and turn it into compelling emails that are beneficial to your customers and keep your company in the limelight of their minds.

Product & Services

From new service and product launch announcements to educating clients about the versatility of your product line, emails help keep your company top of mind. We highlight unique features, highlight your branding, and craft messaging to cater to the targeted audience. We work alongside our clients to determine if A/B testing is needed, and share metrics and results post distribution.

Projects

A project showcase email builds trust, separates you from competitors, showcases your work to prospects, and strengthens relationships with customers. For prospects still evaluating vendors, it showcases your work at exactly the moment they're comparing options, often tipping the decision in your favor before a sales conversation even happens.

Events

Sending an email about an event is one of the most direct ways to drive attendance, build anticipation, and strengthen your relationship with your audience all in a single message.

THG will handle getting the word out about your corporate trade show, conference, expo, and networking events.

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Marketing Insight & Strategies

Construction crane near building being built

Why Marketing Savvy Contractors Showcase Their Projects in Customer Emails

Every completed commercial HVAC project is a marketing asset — and most contractors never use it. A project showcase email builds trust, separates you from competitors, and lets prospects see your work before the first call. If you're completing quality jobs and not sharing them with your list, you're leaving your best sales tool sitting on the job site.

Two men and two women meeting to discuss a partnership

Why Partnership Announcement Emails Are One of Your Smartest Marketing Moves

A new partnership is more than a business development win — it's a marketing opportunity most businesses never use. A well-crafted announcement email builds credibility, expands your reach, and gives dormant contacts a reason to re-engage — all without a sales pitch. Your next partnership announcement might be the most valuable email you send all year. Don't let it go unsent.

5 Reasons Why MEP Companies Can't Afford to Ignore LinkedIn

When most commercial HVAC companies think about marketing, they picture truck wraps, trade show booths, and word-of-mouth referrals. LinkedIn rarely makes the list. That's a costly blind spot — because LinkedIn is where your next major contract is already being decided.